In today's world, what appeals to the mind is bought by the mind that is impressed. Marketing has become a key tool in everyday life. People do not 'sell' their self anymore, they market their self. They position themselves in the vertical and the hierarchy so that what the other person should witness and get impressed by is what is showcased. Its a very practiced art. It takes time a due diligence to self to make it work.

The language of communication, verbose or body, or both, is how you are perceived. If the A's, the .dots and the I's... are filled properly, the perception is that of a person who is efficient, correct and right! Thats how the market reacts to a positioning. Its a world of proposition. Objects and humans have both come to the place where they are treated equally. A product requires positioning, proposition and a trigger to be accepted... Similarly, a human requires a position to make a proposition and triggers the communication!!

What you see is what you get... An old adage gone wrong or proved wrong now???

Deception is an effective tool. It can lead to a decision that could be the exact reverse of what it actually stands for. At the same time it misleads a mind and can easily make plans go awry. It is also termed as strategy.